In India, a monthly subscription for a Twitter Verified Organisation costs 82,300, plus 4,120 for each additional affiliate.
Twitter’s venerable blue tick for verified accounts will no longer be displayed starting today, April 20. Elon Musk, the company’s CEO, had already declared the deadline to press users to subscribe to Twitter Blue, a premium subscription service. Organisations and their affiliates using the microblogging platform will also be impacted by this change.
The ‘Twitter Verified Organisations’ function was introduced by the new owner in January. It enables twitter blue tick organisations of all kinds—businesses, non-profits, and governmental agencies—to register, manage their verification, and affiliate with and verify any related accounts.
According to the microblogging platform, any business or non-profit that subscribes to Verified Organisations will receive a gold checkmark and a square avatar, or a grey checkmark and a circle avatar, if it’s a governmental or multilateral organisation.
Organisations also have the opportunity to affiliate with any individual or group. “An affiliated account receives verification (denoted by either a blue, gold, or grey checkmark) as well as an affiliate badge, a small image of their parent company’s profile picture, displayed next to their checkmark,” the microblogging platform explained. A government may affiliate its wards, officers, or other organisations, just as a firm may do with its leadership, brands, support networks, employees, or teams.
Although the firm has not provided any official information regarding what will precisely happen to organisations, a number of media sites have suggested that the organisations may lose their coveted golden checkmark. The New York Times was subjected to a similar process when it failed to pay Twitter Blue subscription fees.
It should be noted that there is no limit on the number of affiliates that an organisation may have (as long as they are connected to one another). “All vetted and approved government organisation and government individual accounts can receive a grey checkmark and affiliate badge if they sign up for Verified Organisations,” Twitter added.
In India, a monthly subscription for a Twitter Verified Organisation costs 82,300 + 4,120 for each extra affiliate. Taxes are not included in the price listed for the service.
Every single Twitter Blue advantage will be accessible to all accounts (organisations and their affiliates) signed up as Verified Organisations. Edit tweets, bookmark folders, longer tweets, priority rankings in discussions, text formatting, NFT profile images, themes, top articles, and half-ads will all be available features.
According to internal documents obtained by the New York Times and seen by the company, Twitter will preserve the verification status for the top 500 advertisers and the 10,000 most followed organisations. The grey checkmark “will be given to accounts representing a national government or government officials without requiring them to pay a subscription fee” was also mentioned in the study.